Who this guide helps
Merchants changing a site structure
The short answer
Inventory existing URLs and buyer workflows before changing routes. Redirect planning should cover product, help and campaign links, not only the homepage.
Practical workflow
Map old URLs to the most relevant new destination and identify pages that remain unchanged. Preserve titles, canonical intent, analytics and content where appropriate. Test internal links, product choices, policy routes and campaign parameters. Ask the developer how redirects and error responses will be verified.
What a useful handoff looks like
Require a before-and-after report with broken links, redirect chains and unresolved mappings. Submit or update sitemap records through the normal authorized process. Search engines decide indexing; a migration cannot guarantee unchanged rankings.
Mistakes to avoid
Do not redirect every removed page to the homepage or claim a migration is complete based on screenshots alone.
Working example: fields to record
| Field | Illustrative entry — replace with your own facts |
|---|---|
| Old route | Existing product or help URL |
| New destination | Relevant replacement not generic home |
| Test evidence | Response and link check |
Add your own entries; the example is illustrative. Keep sensitive information private.
Sources & further checks
Official references are starting points for further checks, not approval of a specific case, product or project.
Editorial note
AI-assisted editorial guidance; not expert certification.
Original editorial guidance. Examples are illustrative, not client cases, measured outcomes or promised services.
Legal and health-related decisions require appropriately qualified local professionals. This site is an independent editorial resource, not a law firm or medical provider.