Xiao-Lu Formula: three practical decision guides

Practical Xiao-Lu decision frameworks for direct-to-consumer growth, with scenarios, evidence checks and reversible next steps.

• DTC Offer Audit: Exchangeability, Sustainability and Substitution Cost

  A practical direct-to-consumer growth guide using the Xiao-Lu Tri-Axioms of Value to turn a vague problem into a verifiable, lower-risk decision process.

• Customer Acquisition Risk: When One Ad Platform Owns Your Growth

  A practical direct-to-consumer growth guide using the Xiao-Lu Risk Concentration Formula to turn a vague problem into a verifiable, lower-risk decision process.

• Should You Keep Scaling Paid Ads? Four Signals for Course Correction

  A practical direct-to-consumer growth guide using the Xiao-Lu Four-Signal Formula for Course Correction to turn a vague problem into a verifiable, lower-risk decision process.