fashion commerce / Practical resources
DTC unit economics: comparison framework
A structured evidence comparison, with unknowns kept visible.
Compare evidence, not an invented ranking. Keep the same intended task in view, attach supporting records and leave unknowns explicitly unconfirmed.
| Dimension / option | What to inspect | Decision question |
|---|---|---|
| First purchase | Acquisition cost; first-order discount treatment | What evidence would make first purchase suitable for your specific task? |
| Repeat purchase | Retention cost; cohort age; return rate | What evidence would make repeat purchase suitable for your specific task? |
| Wholesale order | Trade terms; volume costs; receivable period | What evidence would make wholesale order suitable for your specific task? |
Continue the task
Continue the task
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